8. LOOK DIFFERENTBlogs are usually not heavily designed and most of them look exactly the same. While light design is one of the positive sides of blogs, you should invest some effort in making your blog stand-out visually. Don't cram it with design, but still make sure it's different than every other blog in the market.
9. USE YOUR OWN DOMAIN
Having a subdomain.typepad.com type sub-domain might be the easiest choice, but don't forget that your domain name is your permanent online address and part of your online brand.
Consequently, invest a couple of dollars to get your own domain name, to enforce your brand, as well as making it easier for your readers to access your blog.
10. DON'T FORGET YOUR KEYWORDSWhat keywords do you want your content and blog to be found under in the search engines?
Don't forget to implement these keywords in the titles and body content of your blog posts. I'm not saying you should write your posts to please the search engines, but at least keep them in mind and use them when possible, without taking anything away from the actual content.
11. INTERACT WITH YOUR READERSIf you're blogging for business, don't forget about business oriented reader interaction.
Mainly, solicit questions from your readers, pertaining to your field of expertise, and then respond to them via your blog. Post interesting client case studies. When you get a review, post it or link to it. And so on...
12. BLOG SPECIFIC PROMOTIONAL TACTICS 101a] Intensively market your RSS feeds
b] Ping the search engines and directories after you update your blog, using a free service such as http://www.pingomatic.com
13. DON'T FORGET ABOUT THE CONTENTAnd of course, none of the above won't make any difference at all if you don't provide high-quality, interesting and frequent content.
These 13 points are of course only the most basic stuff, but enough to help you get on the marketing optimization train.
Article Source: http://www.ArticleGeek.com
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